The essential beginners guide to internet marketing

Who will benefit from this course?

• Business owners who want to understand how to market their business online.
• Senior managers who have a company website but don't understand how to drive traffic to it.
• Business owners who have a website but don't understand how to generate more leads or convert more sales through it

What will you learn?

• The basics of a well designed website - the major do's and don'ts
• How to drive traffic to your website
• Through search engines
• Through online PR
• Through affiliate marketing
• Through directory marketing
• Through Email Marketing
• How to track traffic to your website & how to use that information
• Where are people coming from
• What search terms are driving them?
• How many are getting past the first page
• What % are converting to sales
• How to increase leads generated by your website
• How to increase the conversion rate / sales on your website

What is the format of the training course?

• Half day or full day training course
• You can register for a scheduled course at a location near you (Details to follow)
• You can request a course for a number of your staff at your office
• Personal 1:1 training is also available