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February 16, 2012 / Internet Marketing Tools, Twitter Marketing Tips / by Evan

Twitter Marketing Tip – How to turn your tweets into a weekly magazine for your customers

If you are using Twitter as a marketing tool you are probably sharing lots of interesting links to tips and guides within your sector. Why not turn all of your tweets and the tweets of the people you are following (perhaps slected in a list) into a digital magazine which you can send out to your customers or embed on your website. In this video we look at paper.li and show you how to create a daily or weekly magazine [...]

January 6, 2012 / Best Digital Marketing Books / by Evan

Best Internet Marketing Books – Purple Cow by Seth Godin

Kicking off our series of videos where we recommend excellent marketing books that we think will increase your sales … first on the list is Seth Godin’s Purple Cow.

The book is all about differentiation .. how most companies fall into the trap of being very similar to their competitors … and how some some successful companies differentiate themselves from competitors so successfully that they become remarkable. Amongst a competitor set of cows – all of which look similar – they stand out as purple cows.

January 5, 2012 / Linkedin Marketing Tips / by Evan

Linkedin Marketing Tip – How to add a Linkedin share button to your website

If you have interesting content on your website then you visitors might want to share it with their contacts or groups on Linkedin. You can make it easy for them to do this by adding a Linkedin share button on your wesbite. It’s very easy to add and in this video we explain how.

January 5, 2012 / SEO Tips / by Evan

SEO tip – How to check which websites are linking to you or your competitor

Have you wondered why your competitor is appearing higher up in Google search results? It is probably becuase he has more links from 3rd party sites poointing back to his site and or better quality links.

You can check which sites are linking to your site or a competitors site using Open Site explorer.

January 5, 2012 / Facebook Marketing Tips, Internet Marketing Tools, Twitter Marketing Tips / by Evan

Twitter Marketing – How to find great content and set up Twitter alerts

if you haven’t already used Topsy.com as a search engine you should check it out. You can use it to 1. Find great content for your Facebook page 2. Find experts within your sector who are tweeting a lot about your sector 3. Receive alerts when someone tweets about your company www.topsy.com

January 5, 2012 / Website Conversion Tips / by Evan

Website conversion tip – Watch videos of your website visitors

Would you like to be able to watch videos of your actual website visitors? In this video we show you how to use a tool called userfly.com which records what your visitors do on your website. This is a powerful tool for helping you to identify problem areas in your website which, when fixed, will increase your conversion rate.

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Recent Videos

Twitter Marketing Tip – How to turn your tweets into a weekly magazine for your customers

February 16, 2012 / Internet Marketing Tools, Twitter Marketing Tips

If you are using Twitter as a marketing tool you are probably sharing lots of interesting links to tips and guides within your sector. Why not turn all of your tweets and the tweets of the people you are following (perhaps slected in a list) into a digital magazine which you can send out to your customers or embed on your website. In this video we look at paper.li and show you how to create a daily or weekly magazine [...]

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Twitter Marketing Tip – How to embed Twitter on your website

February 11, 2012 / Twitter Marketing Tips

Have you thought about embedding your tweets on your website? There are a lot of marketing reasons why you would want to do this. If you are using Twitter as a marketing tool then you are probably sharing really useful links and updates that would appeal to your potential customers. Therefore, it would be good to make them visible on your website. It would also help position your business as knowledgeable and an expert within your sector. Also, your Twitter [...]

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Linkedin Marketing Tip – How to personalise your Linkedin URL

February 3, 2012 / Linkedin Marketing Tips

Getting your Linkedin profile appearing at the top of google search results should be one of your key Linkedin marketing goals. In order to achieve this you should personalise your Linkedin URL by changing it from a series of letters and numbers to your actual name. In this video we’ll show you how to do this.

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Video Marketing Tip – How to create a website video using animoto.com

January 27, 2012 / Internet Marketing Tools, Video Marketing

Lots of studies have shown that having a video on your website can increase your ranking in search engines and also increases the conversion rate on your website. If you dont have the budget to commission a video, Animoto.com is an excellent free tool that enables you to create a 30 second video using images, captions and music. This web based service applies very professional effects to your images and captions and you can download the final video and use [...]

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Best Internet Marketing Books – Crush It by Gary Vay Ner Chuck

January 7, 2012 / Best Digital Marketing Books

Continuing our series of recommending excellent marketing books that we think will help increase your sales, in this video we reccommend “Crush it”

If someone took their parents off licence business and through a video blog and social media turned it into a $60Million business it would be a good story. Crush it is that story.

An Excellent read.

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SEO tips – How to check where you appear on Google for lots of terms

January 7, 2012 / Internet Marketing Tools, SEO Tips

Do you check where you appear in Google search results by manually searching on Google for each search term? If so, then you’ve realised that it takes a lot of time.

In this video we show how you can check where your website appears for lots of search terms on Google by using a free tool from SEObook.com

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Facebook Marketing Tip – How to add a custom Facebook welcome page

January 7, 2012 / Facebook Marketing Tips

If you drive people to your Facebook business page and the first thing they see is your info page or your wall then you are forcing people to work had to figure out why they should follow you (like you)

Lots of people are wary of following business pages because they think they will receive lots of irrelevant or spammy sales updates.

Adding a custom welcome page to your Facebook business page can increase your “follow” rate by up to 600%.

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Website conversion tip – 5 people testing your website can identifiy 90% of issues

January 7, 2012 / Internet Marketing Tools, Website Conversion Tips

In order to improve your website conversion rate it’s necessary to understand why your website visitors are not engaging with your website. Which elements of the web pages are not compelling or which are not moving the visitor towards your goal of an enquiry or sale.

Statistically, if you can get 5 objective people to review your site they will tend to identify 90% of the issues.

In this video we recommend that you consider a service provided by www.usertesting.com to provide this user testing.

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Best Internet Marketing Books – Purple Cow by Seth Godin

January 6, 2012 / Best Digital Marketing Books

Kicking off our series of videos where we recommend excellent marketing books that we think will increase your sales … first on the list is Seth Godin’s Purple Cow.

The book is all about differentiation .. how most companies fall into the trap of being very similar to their competitors … and how some some successful companies differentiate themselves from competitors so successfully that they become remarkable. Amongst a competitor set of cows – all of which look similar – they stand out as purple cows.

Continue reading »