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Kicking off our series of videos where we recommend excellent marketing books that we think will increase your sales … first on the list is Seth Godin’s Purple Cow.
The book is all about differentiation .. how most companies fall into the trap of being very similar to their competitors … and how some some successful companies differentiate themselves from competitors so successfully that they become remarkable. Amongst a competitor set of cows – all of which look similar – they stand out as purple cows.
One of the most inspiring marketing books you can read.
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