Recent Videos

• 

  Website conversion tip – 5 people testing your website can identifiy 90% of issues

  Internet Marketing Tools, Website Conversion Tips

  In order to improve your website conversion rate it’s necessary to understand why your website visitors are not engaging with your website. Which elements of the web pages are not compelling or which are not moving the visitor towards your goal of an enquiry or sale.

  Statistically, if you can get 5 objective people to review your site they will tend to identify 90% of the issues.

  In this video we recommend that you consider a service provided by www.usertesting.com to provide this user testing.

  Continue reading »

• 

  Best Internet Marketing Books – Purple Cow by Seth Godin

  Best Digital Marketing Books

  Kicking off our series of videos where we recommend excellent marketing books that we think will increase your sales … first on the list is Seth Godin’s Purple Cow.

  The book is all about differentiation .. how most companies fall into the trap of being very similar to their competitors … and how some some successful companies differentiate themselves from competitors so successfully that they become remarkable. Amongst a competitor set of cows – all of which look similar – they stand out as purple cows.

  Continue reading »

• 

  SEO Tip – Why you should register your site on the DMOZ directory

  Internet Marketing Tools, SEO Tips

  If you have a new website and you want to increase your rankings on Google, one of the issues you need to address is trust. Google doesn’t trust new websites. It wants to have the most relevant and trustworthy sites at the top of its rankings. Google looks at whether other sites are starting to link to you and if they do, then Google feels that it can trust you more. One of the way to increase this trust is [...]

  Continue reading »

•  
• 

  Best Internet Marketing Tools – How to add a social media bar to your site using Wibiya

  Internet Marketing Tools, Social Media Marketing

  If you are using Facebook, Twitter or Linkedin to market your business one of the best ways to increase your number of followers is by integrating your social media into your website. In this video we’ll show you how to easily bring your social media activity into your website by integrating a  social media toolbar called wibiya    

  Continue reading »

• 

  Linkedin Marketing Tip – How to add a Linkedin share button to your website

  Linkedin Marketing Tips

  If you have interesting content on your website then you visitors might want to share it with their contacts or groups on Linkedin. You can make it easy for them to do this by adding a Linkedin share button on your wesbite. It’s very easy to add and in this video we explain how.

  Continue reading »

• 

  SEO tip – How to check which websites are linking to you or your competitor

  SEO Tips

  Have you wondered why your competitor is appearing higher up in Google search results? It is probably becuase he has more links from 3rd party sites poointing back to his site and or better quality links.

  You can check which sites are linking to your site or a competitors site using Open Site explorer.

  Continue reading »

•  
• 

  Twitter Marketing – How to find great content and set up Twitter alerts

  Facebook Marketing Tips, Internet Marketing Tools, Twitter Marketing Tips

  if you haven’t already used Topsy.com as a search engine you should check it out. You can use it to 1. Find great content for your Facebook page 2. Find experts within your sector who are tweeting a lot about your sector 3. Receive alerts when someone tweets about your company   www.topsy.com  

  Continue reading »

• 

  Website conversion tip – Watch videos of your website visitors

  Website Conversion Tips

  Would you like to be able to watch videos of your actual website visitors? In this video we show you how to use a tool called userfly.com which records what your visitors do on your website. This is a powerful tool for helping you to identify problem areas in your website which, when fixed, will increase your conversion rate.

  Continue reading »