Evan Mangan - Marketing Training and Consultancy profile
Marketing expertise
Evan gained a 1st class honours Masters in Business degree from UCD and his practical marketing expertise comes from;
- 15 years working in the marketing departments of leading brands such as Yahoo! , Orange, BT, Cable & Wireless.
- Hands on management of multi million pound internet marketing, direct marketing and advertising campaigns at BT. This involved managing some of the UKs leading marketing agencies delivering cutting edge marketing campaigns.
- Head of Direct and New media marketing at Orange Mobile - attracting new customers and marketing products and services to a customer base of 13 million customers.
- Head of customer loyalty and retention at Orange Broadband - the UK's leading broadband provider.
- Head of European marketing for Yahoo! Mobile using the latest internet marketing techniques to grow the business across UK, France, Italy and Germany.
- Marketing consultant for Yahoo! Asia, sharing best practice internet marketing & CRM approaches with teams across China, India, Taiwan and South East Asia.
Expertise in launching and marketing a new business
Evan has personal experience of what is involved in launching and successfully marketing a new business due to;
- Devising and launching his own business - a luxury gift company which specialises in an autobiography service. The company is called Everyday Biographies (http://www.everydaybiographies.com/ ) and Evan took it from a new business idea through to commercial and marketing launch - successfully gaining
- PR coverage in radio and press in the United States
- BBC radio coverage in the UK
- Press & radio coverage in Ireland
- UK press coverage in titles such as the Daily Express
- Everyday Biographies products are now stocked by Harrods in London.
- Evan also founded The Marketing Crowd, a full service marketing agency which has clients throughout Ireland and the UK.
The Kerry Enterprise Board regularly refer companies looking for a Marketing Mentor to Evan.
Hotel & Tourism Marketing Expertise
Evan provides marketing consultancy for the management teams of some of Ireland's leading hotels including Aghadoe Heights Hotel, Gleneagle Hotel, The Maritime Hotel - Cork, The Absolute Hotel - Limerick, and Kellys resort hotel in Rosslare to name a few. This consultancy focuses on auditing existing marketing activities and providing detailed marketing recommendations to increase sales.
Recession Marketing
Author of the free guide "40 tips for marketing your business in a recession" . View the recession marketing guide.
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