How To Market Your Business On Search Engines
Who will benefit from this course?
- Business owners who understand the importance of search engines and want to know how to drive more traffic to their site through search engine marketing.
- Marketing managers who want to improve their expertise in search marketing
What will you learn?
- Search marketing starts with Keyword research - how to do it
- Search engine optimisation - step by step guide
- How do search engines index web pages and what are the implications for marketers?
- Key web design aspects that need to be checked / optimised
- How to write meta tags
- Importance of image and alt tags
- The importance of links
- Google Page rank and how to improve it
- 10 things Google hates - ensure you don't do these
- 10 things Google loves - ensure you do these
- Pay Per Click Marketing - Google adwords
- How to set up a campaign
- Key metrics to monitor and improve - Position, CPC & CT
- How to improve CTR
- How to improve CPC
- How to improve average position
- How to improve your ROI
- Conversion tracking
What is the format of the training course?
- Half day or full day training course
- You can register for a scheduled course at a location near you (details to follow)
- You can request a course for a number of your staff at your office
- Personal 1:1 training is also available
Trainer Profile
Evan Mangan delivers these training courses. View Evan's marketing profile.
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