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If you are designing a new website this eBook will ensure that you avoid all the common pitfalls so you can increase sales.

Designing a new website can be a big investment so you want to ensure that your investment will payoff. But how can you ensure your website is designed in such a way that it will be found high up in search engines and will covert visitors into sales?

This 30 page eBook provides the answers in an easy to understand 4 step guide which covers the following topics.

1. Plan how you will attract traffic to your new site
Understand how your site needs to be SEO'd
Ensure social media is integrated
2. Ensure your visitors will engage with the site
Focus on having a low bounce rate
Tailor the page content to the search terms you
are targeting
Communicate how you are different from
competitors
How To make your copy engaging
Focus on images that engage and differentiate
3. How you can convert engaged visitors into sales
Overcome the barriers to purchase
Highlight the triggers to purchase
How to inspire trust
How to use customer testimonials
How to use video as a proven conversion tool
Focus on a variety of calls to action
Capture data to build a relationship & nurture
leads

4. How you can measure and track your website
Ensure Google analytics is installed
Set website goals
Set conversion goals for your site
Set up a website measurement dashboard
Watch videos of your visitors using your site
Use heat maps to see how visitors are using your pages
Use Google website optimiser to develop effective pages

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Evan Mangan

Founder of The Marketing crowd

Evan was previously Head of European Marketing for Yahoo! Mobile, Head of Customer and new Media marketing at Orange and Head of Direct Marketing at BT.

He delivers digital marketing training courses for a wide range of companies including FAS and Enterprise boards in Kerry, Limerick, Tipperary and Clare.