CRO tips – Website conversion tips – Increase website conversion rate ebook

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Want To Increase Your Website Sales Or Enquiries? This eBook Explains In A Step By Step Guide How You Can Double Your Website Conversion Rate

When you consider how your website is performing do you predominantly think about how to drive more traffic to it? If so, you are like many website owners.

But if your site receives 1,000 unique visitors a month and generates 20 sales (2% conversion rate), do you think it would be easier and cheaper to double your visitor traffic or to double your conversion rate? If you haven't already focused on conversion it is likely that there are some very easy “quick wins” to be had and you could feasibly double your conversion rate.

The best approach is to focus on both traffic and conversion but the chances are your competitors are largely focusing on traffic.

This 30 page guide is designed to give you a step-by-step best practice methodology to increasing your conversion rate.

Step 1: Measure, Set Targets & Monitor Site Usage
Setting Goals & measurement
Set Goals for your site
Set up a measurement dashboard to monitor
progress

Monitor and test how visitors use your site
How are visitors using your site
What do people think of your site
Step 2: Then implement tactics to improve the content & design
Improve your content and messages to increase conversion
How people find you and the implications of that
Are you remarkable – or at least differentiated?
Consider the barriers & triggers to purchase.
Copywriting that converts
Types of motivational offers
Customer testimonials
Capture data to build a relationship
Videos

Improve your design to increase conversion
Landing page design
Product range design
Button design
Calls to action design
Call to action options

Step 3: Then test which improvements to pages result in increased conversion
Test alternative page content (AB testing and Multivariate testing)

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Evan Mangan

Founder of The Marketing crowd

Evan was previously Head of European Marketing for Yahoo! Mobile, Head of Customer and new Media marketing at Orange and Head of Direct Marketing at BT.

He delivers digital marketing training courses for a wide range of companies including FAS and Enterprise boards in Kerry, Limerick, Tipperary and Clare.